The Challenge
Google Chrome wanted to build awareness around their safety positioning during the Super Bowl without NFL IP rights. The activation needed to feel culturally relevant to a football audience while navigating the legal constraints that come with surrounding one of the most IP-protected moments in sports.
My Role
Led partnership execution across Google's internal brand, legal, and agency teams while managing creative development and asset delivery on the Overtime side.
The Approach
Built the campaign around Ed Reed, a Hall of Fame defender whose football expertise created a natural, authentic bridge to Chrome's safety messaging. Produced a video pod series of 30+ clips pulling from longer-form conversations with Ed covering football and defense, with Chrome's messaging woven in throughout. Navigating the absence of NFL IP required creative problem solving at every level, keeping legal, brand, and creative teams on both sides aligned on what was possible while still delivering something that landed in culture.
The Result
Clean delivery across 30+ assets for one of the year's highest-visibility cultural moments. The campaign established Overtime as a capable and trustworthy partner for a major tech brand and opened the door to a broader Google relationship that grew across additional products and tentpole moments.