Brands I've Worked With
Former D1 athlete with a decade across sports media, from broadcast television to digital agencies to leading integrated marketing at Overtime. I've been on every side of sports culture, which is why I can deliver campaigns that balance business goals with cultural authenticity.
Brands I've Worked With
Meeting brands and audiences where they are, across the moments that matter most.
Building a partnership model that scaled with a brand-new sports league
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Making a global brand culturally credible with Gen Z sports fans
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Translating global brand priorities across 35+ campaigns over five years
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Driving tune-in for Netflix's biggest live moments through influencer-led formats
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Authentic brand integration during the NBA Draft through talent partnerships
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Cracking open a long-term Google partnership through a Super Bowl campaign with Ed Reed
View Case StudyNot every brand naturally belongs in every moment, but the right story, format, or talent partnership can make any integration feel earned. I figure out what makes the fit authentic before building the activation.
I don't just execute one-off campaigns. I build frameworks that scale across teams: aligning creative, media, product, and analytics through clear briefs, workflows, and measurement plans that let cross-functional partners move fast without losing quality.
Tentpole moments drive immediate impact, but I'm always thinking about what comes next. Every activation is designed to build sustained relevance, not just create noise.
I've always been naturally curious, drawn to understanding how things work, why they matter, and what makes them successful. That curiosity extends to culture: what makes people connect, why certain stories resonate, and how brands can show up authentically in those moments.
That mindset took me from playing Division I basketball to broadcast television to digital agencies to leading partnerships at Overtime. I wanted to understand how all the pieces fit together, and that perspective is what allows me to build campaigns that feel earned, not bought.
Now based in Los Angeles, I stay connected to the teams and cultural moments shaping sports and entertainment. I'm drawn to brands that value cultural authenticity and build connections that feel real and human.