Subway
The Challenge
Position Subway as relevant with Gen Z sports fans through a 360° official marketing partnership of the OTX Nationals High School Football Championship.
My Role
Led the integrated campaign strategy and execution across experiential, content, NIL talent, and paid media. Collaborated with the partnerships team on securing official marketing partner rights.
The Approach
Designed a full-funnel activation: created in-venue branded moments (touchdown throne), partnered with NIL athletes for authentic storytelling, produced custom content celebrating event highlights, amplified through paid social, and activated fans with product redemption. Every touchpoint reinforced Subway's presence as part of the championship experience.
The Result
Delivered an integrated campaign that moved beyond traditional sponsorship. Proved how official partnerships can drive cultural relevance across awareness, engagement, and activation when all marketing channels work together.